Mapping the Customer Journey provides a basic template for understanding how a customer feels at each stage of a service engagement. While it may look like a sales cycle from the outside, the magic of a well-executed Customer Journey lies in the insight provided by this fundamental perspective shift. In this short video Patrick von Schlag begins walking us through the aspects of the Customer Journey.
Mapping the Customer Journey Part 1
Why organizations fail in using Agile/Scrum practices – missing the forest for the trees
February 15, 2018