Making IT Work episode 5 Customer Journeys: Offer

In the next leg of our Customer Journey: Offer  the customer and provider have gotten to know each other’s capabilities and needs as well as built sufficient trust to move forward toward working together. What should be written into their businesses cases to demonstrate and optimize the value of working together? What is a minimum viable product? What techniques can be used to explore and clarify what the customer needs from a service use perspective rather than a system? Patrick also provides a clear explanation and use of the acronyms: INVEST, MOSCOW, and WSJF. Please join us for Customer Journey: Offer.